SocialMeetsCRM is bringing the Power of Social Media to CRM
Social CRM can be approached from three main directions:
- Social Monitoring and -Analytics
- Social Media and Communities
- Customer Relationship Management
In the words of Paul Greenberg one can define social CRM as follows:
Social “CRM is a philosophy & a business strategy, supported by a technology platform, business rules, workflow, processes & social characteristics, designed to engage the customer in a collaborative conversation in order to provide mutually beneficial value in a trusted & transparent business environment. It’s the company’s response to the customer’s ownership of the conversation.”
We believe that companies need to integrate their social media efforts into their CRM strategies to be truly successful. It is our mission to help companies on this road with our knowledge and then with providing the right tools to achieve their goals.
This website will be regularly updated with new content. Please check back soon.